/* Adcent marketing site — light theme only. Structure, type scale and section patterns follow the FOLO site
   (Clash Grotesk, big tight headlines, rounded hero, marker highlights, step/feature cards, accordion FAQ),
   recoloured to Adcent's charcoal + red. No dark mode on purpose. */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; color-scheme: light; }
:root{
  --ink:#1c1c1f; --ink-2:#2b2b30; --ink-3:#4a4a52; --muted:#5f6068; --muted-2:#9a9ba3;
  --line:#e7e7ea; --line-2:#efeff2; --bg:#fff; --bg-2:#f6f6f7; --surface:#fff;
  --accent:#da1f26; --accent-600:#b8161d; --accent-soft:#fdecec; --accent-ring:rgba(218,31,38,.28); --tint:#fdf5f5;
  --radius:14px; --radius-lg:22px;
  --shadow-sm:0 1px 3px rgba(20,20,25,.06); --shadow:0 6px 22px -8px rgba(20,20,25,.12),0 2px 6px -2px rgba(20,20,25,.06); --shadow-lg:0 22px 48px -14px rgba(20,20,25,.2);
  --ff:"Clash Grotesk",-apple-system,"system-ui","Segoe UI",sans-serif; --ease:cubic-bezier(.22,.61,.36,1);
}
body{ margin:0; font-family:var(--ff); color:var(--ink); background:var(--bg); -webkit-font-smoothing:antialiased; line-height:1.5; }
img{ max-width:100%; display:block; } a{ color:inherit; text-decoration:none; } ul{ list-style:none; margin:0; padding:0; } button{ font-family:inherit; cursor:pointer; }
.container{ width:100%; max-width:1180px; margin-inline:auto; padding-inline:40px; } .container-wide{ max-width:1400px; padding-inline:68px; }
@media (max-width:900px){ .container{ padding-inline:22px; } .container-wide{ padding-inline:22px; } }
.section{ padding-block:clamp(40px,5vw,72px); } .section-lg{ padding-block:clamp(56px,7vw,104px); }
.section-tint{ background:var(--tint); } .section-cream{ background:var(--bg-2); }
.center{ text-align:center; } .center .lead{ margin-inline:auto; }

.eyebrow{ display:inline-flex; align-items:center; gap:10px; font-size:12.8px; font-weight:600; letter-spacing:.14em; text-transform:uppercase; color:var(--ink-3); }
.eyebrow::before{ content:""; width:22px; height:2px; background:var(--accent); display:inline-block; }
.h1{ font-size:clamp(38px,6.2vw,84px); font-weight:600; line-height:1.04; letter-spacing:-.035em; margin:0; }
.h2{ font-size:clamp(30px,3.6vw,52px); font-weight:600; line-height:1.07; letter-spacing:-.03em; margin:14px 0 0; }
.h3{ font-size:19px; font-weight:600; margin:0 0 8px; letter-spacing:-.01em; }
.lead{ font-size:clamp(16px,1.3vw,19px); line-height:1.62; color:var(--muted); max-width:640px; margin:16px 0 0; }
mark{ background:var(--accent); color:#fff; padding:.02em .2em; border-radius:.2em; box-decoration-break:clone; -webkit-box-decoration-break:clone; }
mark.soft{ background:var(--accent-soft); color:var(--accent-600); }

.btn{ display:inline-flex; align-items:center; justify-content:center; gap:8px; font-family:var(--ff); font-weight:600; font-size:16.5px; padding:13px 24px; border-radius:10px; border:1px solid transparent; transition:transform .25s cubic-bezier(.34,1.56,.64,1), box-shadow .25s ease-out, background .2s var(--ease); white-space:nowrap; }
.btn-accent{ background:var(--accent); color:#fff; box-shadow:0 10px 24px -10px var(--accent-ring); } .btn-accent:hover{ background:var(--accent-600); transform:translateY(-2px); }
.btn-dark{ background:var(--ink); color:#fff; } .btn-dark:hover{ background:#000; }
.btn-outline{ background:#fff; border-color:var(--line); color:var(--ink); } .btn-outline:hover{ border-color:var(--ink); }
.btn-sm{ padding:9px 16px; font-size:14px; }

/* nav */
.nav{ position:sticky; top:0; z-index:50; background:rgba(255,255,255,.92); backdrop-filter:blur(10px); border-bottom:1px solid var(--line); }
.nav-row{ display:flex; align-items:center; justify-content:space-between; height:72px; gap:24px; }
.brand{ display:flex; align-items:center; } .brand img{ height:22px; width:auto; }
.nav-links{ display:flex; align-items:center; gap:4px; } .nav-links > li{ position:relative; }
.nav-links a, .nav-links button.nav-link{ display:flex; align-items:center; gap:5px; padding:10px 14px; border-radius:8px; color:var(--ink-3); font-size:15px; font-weight:600; background:none; border:none; transition:color .2s, background .2s; }
.nav-links a:hover, .nav-links button.nav-link:hover, .nav-links a.active{ color:var(--ink); background:var(--bg-2); }
.caret{ width:6px; height:6px; border-right:1.5px solid currentColor; border-bottom:1.5px solid currentColor; transform:rotate(45deg); opacity:.6; flex:none; transition:transform .2s var(--ease); }
.nav-links > li:hover .caret, .nav-links > li.open .caret{ transform:rotate(225deg); }
.dropdown{ position:absolute; top:calc(100% + 6px); right:0; min-width:260px; background:#fff; border:1px solid var(--line); border-radius:14px; padding:8px; box-shadow:var(--shadow-lg); opacity:0; visibility:hidden; transform:translateY(6px); transition:opacity .18s var(--ease), transform .18s var(--ease), visibility .18s; }
.has-dd:hover .dropdown, .has-dd.open .dropdown{ opacity:1; visibility:visible; transform:translateY(0); }
.dropdown a{ display:flex; flex-direction:column; align-items:flex-start; gap:2px; padding:10px 12px; border-radius:10px; font-size:15px; color:var(--ink); border:1.5px solid transparent; }
.dropdown a small{ font-size:12.5px; font-weight:500; color:var(--muted); } .dropdown a:hover{ background:#fff; border-color:var(--accent); }
.nav-right{ display:flex; align-items:center; gap:8px; } .nav-right .has-dd{ position:relative; list-style:none; }
.nav-toggle{ display:none; background:none; border:none; padding:8px; } .nav-toggle span{ display:block; width:22px; height:2px; background:var(--ink); margin:5px 0; border-radius:2px; }
@media (max-width:900px){
  .nav-links{ position:fixed; inset:72px 0 0 0; background:#fff; flex-direction:column; align-items:stretch; padding:18px; gap:2px; overflow-y:auto; transform:translateY(-8px); opacity:0; visibility:hidden; pointer-events:none; transition:opacity .2s var(--ease), transform .2s var(--ease), visibility .2s; }
  .nav-links.is-open{ transform:translateY(0); opacity:1; visibility:visible; pointer-events:auto; }
  .nav-links a{ width:100%; padding:14px; font-size:17px; } .nav-toggle{ display:block; }
  .nav-right .has-dd{ display:none; } .nav-right .btn-sm{ padding:8px 12px; }
}

/* hero */
.hero{ background:var(--bg-2); padding-block:72px 84px; border-radius:0 0 36px 36px; position:relative; overflow:hidden; }
.hero::before{ content:""; position:absolute; right:-120px; top:-160px; width:620px; height:620px; border-radius:50%; background:radial-gradient(circle,rgba(218,31,38,.10),transparent 68%); pointer-events:none; }
.hero-grid{ position:relative; display:grid; grid-template-columns:1.05fr .95fr; gap:clamp(32px,5vw,72px); align-items:center; }
.hero h1{ margin-top:18px; } .hero .lead{ max-width:560px; }
.hero-cta{ margin-top:30px; display:flex; align-items:center; gap:14px; flex-wrap:wrap; }
.trust-row{ display:flex; flex-wrap:wrap; gap:10px 22px; margin-top:30px; }
.trust-row span{ display:inline-flex; align-items:center; gap:8px; font-size:14px; font-weight:600; color:var(--ink-3); }
.trust-row svg{ width:18px; height:18px; color:var(--accent); flex:none; }
.hero.hero-page{ padding-block:64px 56px; } .hero.hero-page .h1{ font-size:clamp(34px,5vw,64px); }
@media (max-width:940px){ .hero-grid{ grid-template-columns:1fr; } .hero-visual{ display:none; } .hero{ padding-block:48px 56px; border-radius:0 0 24px 24px; } }

/* hero product mock (pure CSS/SVG — no stock photos) */
.hero-visual{ position:relative; min-height:470px; padding-bottom:70px; }
.dash-card{ background:#fff; border:1px solid var(--line); border-radius:20px; padding:22px; box-shadow:var(--shadow-lg); }
.dash-head{ display:flex; justify-content:space-between; align-items:center; font-size:12px; color:var(--muted); text-transform:uppercase; letter-spacing:.08em; font-weight:600; }
.dash-big{ font-size:38px; font-weight:600; letter-spacing:-.03em; margin:8px 0 2px; } .dash-sub{ font-size:13px; color:var(--muted); }
.dash-sub b{ color:#16a34a; font-weight:600; }
.dash-stats{ display:grid; grid-template-columns:repeat(3,1fr); gap:10px; margin-top:16px; }
.dash-stat{ background:var(--bg-2); border-radius:12px; padding:12px; } .dash-stat b{ display:block; font-size:17px; font-weight:600; } .dash-stat span{ font-size:11.5px; color:var(--muted); }
.spark{ width:100%; height:92px; display:block; margin-top:14px; }
.float-card{ position:absolute; background:#fff; border:1px solid var(--line); border-radius:16px; padding:14px 16px; box-shadow:var(--shadow-lg); font-size:13px; }
.float-card.fc-1{ left:-34px; bottom:0; width:250px; } .float-card.fc-2{ right:-14px; top:-20px; }
.fc-title{ font-size:11.5px; text-transform:uppercase; letter-spacing:.08em; color:var(--muted); font-weight:600; margin-bottom:8px; }
.fc-row{ display:flex; align-items:center; justify-content:space-between; gap:12px; padding:5px 0; font-weight:600; }
.pill{ display:inline-flex; align-items:center; gap:6px; font-size:11.5px; font-weight:600; padding:3px 9px; border-radius:999px; }
.pill.ok{ background:#dcfce7; color:#15803d; } .pill.bad{ background:var(--accent-soft); color:var(--accent-600); }
.fc-2 .pill{ font-size:13px; padding:8px 14px; }

/* generic */
.grid{ display:grid; gap:20px; } .grid-4{ grid-template-columns:repeat(4,1fr); gap:16px; } .grid-3{ grid-template-columns:repeat(3,1fr); } .grid-2{ grid-template-columns:repeat(2,1fr); }
@media (max-width:980px){ .grid-4{ grid-template-columns:repeat(2,1fr); } .grid-3{ grid-template-columns:1fr; } } @media (max-width:640px){ .grid-4,.grid-2{ grid-template-columns:1fr; } }
.card{ background:var(--surface); border:1px solid var(--line); border-radius:18px; padding:26px; transition:transform .2s var(--ease), border-color .2s var(--ease); }
.card:hover{ transform:translateY(-3px); border-color:#d6d6dc; } .card h4{ margin:0 0 8px; font-size:18px; font-weight:600; letter-spacing:-.01em; } .card p{ margin:0; color:var(--muted); font-size:15px; line-height:1.58; }
.card .ic{ width:44px; height:44px; border-radius:12px; background:var(--accent-soft); color:var(--accent); display:flex; align-items:center; justify-content:center; margin-bottom:18px; } .card .ic svg{ width:21px; height:21px; }
.pill-row{ display:flex; flex-wrap:wrap; gap:12px; margin-top:34px; }
.pill-card{ display:flex; align-items:center; gap:10px; background:var(--surface); border:1px solid var(--line); border-radius:999px; padding:10px 18px 10px 10px; font-weight:600; font-size:14.5px; }
.pill-card .ic{ width:34px; height:34px; border-radius:10px; background:var(--accent-soft); color:var(--accent); display:flex; align-items:center; justify-content:center; flex:none; } .pill-card .ic svg{ width:16px; height:16px; }
.step-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:18px; margin-top:36px; } @media (max-width:860px){ .step-grid{ grid-template-columns:1fr; } }
.step-card{ background:var(--surface); border:1px solid var(--line); border-radius:20px; padding:28px; }
.step-n{ width:46px; height:46px; border-radius:14px; background:var(--accent); color:#fff; font-weight:600; font-size:19px; display:flex; align-items:center; justify-content:center; margin-bottom:22px; }
.step-card p{ color:var(--muted); font-size:15px; margin:0; }
.split{ display:grid; grid-template-columns:1fr 1fr; gap:20px; margin-top:36px; } @media (max-width:860px){ .split{ grid-template-columns:1fr; } }
.panel{ border:1px solid var(--line); border-radius:22px; padding:34px; background:var(--surface); } .panel.alt{ background:var(--ink); color:#fff; border-color:var(--ink); }
.panel h3{ font-size:28px; font-weight:600; letter-spacing:-.025em; margin:10px 0 8px; } .panel p{ color:var(--muted); margin:0 0 18px; } .panel.alt p{ color:rgba(255,255,255,.7); } .panel.alt .eyebrow{ color:rgba(255,255,255,.6); }
.checks{ display:flex; flex-direction:column; gap:12px; margin:0 0 26px; }
.checks li{ display:flex; gap:12px; font-size:15.5px; } .checks li::before{ content:"✓"; flex:none; width:22px; height:22px; border-radius:7px; background:var(--accent); color:#fff; font-size:13px; font-weight:700; display:flex; align-items:center; justify-content:center; margin-top:1px; }
.panel .btn-outline{ background:transparent; } .panel.alt .btn-outline{ border-color:rgba(255,255,255,.3); color:#fff; } .panel.alt .btn-outline:hover{ border-color:#fff; }
.flow{ display:flex; flex-direction:column; gap:0; margin-top:34px; border:1px solid var(--line); border-radius:20px; overflow:hidden; background:var(--surface); }
.flow-row{ display:grid; grid-template-columns:64px 1fr auto; gap:18px; align-items:center; padding:20px 24px; border-top:1px solid var(--line); } .flow-row:first-child{ border-top:none; }
.flow-row .n{ font-size:13px; font-weight:600; color:var(--accent); letter-spacing:.1em; } .flow-row b{ display:block; font-size:17px; font-weight:600; } .flow-row span.d{ color:var(--muted); font-size:14.5px; }
@media (max-width:700px){ .flow-row{ grid-template-columns:44px 1fr; } .flow-row .pill{ display:none; } }
.stat-band{ display:grid; grid-template-columns:repeat(4,1fr); gap:14px; margin-top:34px; } @media (max-width:860px){ .stat-band{ grid-template-columns:repeat(2,1fr); } }
.stat{ background:var(--surface); border:1px solid var(--line); border-radius:18px; padding:22px; } .stat b{ display:block; font-size:34px; font-weight:600; letter-spacing:-.03em; } .stat span{ font-size:14px; color:var(--muted); }

/* faq */
.faq-list{ max-width:820px; margin:40px auto 0; display:flex; flex-direction:column; gap:10px; }
.faq-item{ border:1px solid var(--line); border-radius:14px; background:#fff; overflow:hidden; } .faq-item.open{ border-color:#cfcfd6; }
.faq-q{ width:100%; display:flex; align-items:center; justify-content:space-between; gap:12px; background:none; border:none; padding:19px 22px; text-align:left; font-size:16px; font-weight:600; color:var(--ink); }
.faq-q .chev{ width:22px; height:22px; border-radius:50%; border:1px solid var(--line); flex:none; position:relative; transition:transform .25s var(--ease); }
.faq-q .chev::before,.faq-q .chev::after{ content:""; position:absolute; background:var(--ink-3); left:50%; top:50%; } .faq-q .chev::before{ width:9px; height:1.5px; transform:translate(-50%,-50%); } .faq-q .chev::after{ width:1.5px; height:9px; transform:translate(-50%,-50%); transition:opacity .2s; }
.faq-item.open .faq-q .chev::after{ opacity:0; } .faq-item.open .faq-q .chev{ transform:rotate(180deg); }
.faq-a{ max-height:0; overflow:hidden; transition:max-height .3s var(--ease); } .faq-a p{ margin:0; padding:0 22px 20px; color:var(--muted); font-size:15px; line-height:1.62; }

/* cta band */
.cta-band{ background:var(--ink); border-radius:var(--radius-lg); padding:clamp(34px,5vw,60px); text-align:center; color:#fff; position:relative; overflow:hidden; }
.cta-band::before{ content:""; position:absolute; left:50%; top:-40%; width:700px; height:500px; transform:translateX(-50%); background:radial-gradient(circle,rgba(218,31,38,.35),transparent 65%); pointer-events:none; }
.cta-band > *{ position:relative; } .cta-band .h2{ color:#fff; } .cta-band .lead{ margin-inline:auto; color:rgba(255,255,255,.7); } .cta-band .eyebrow{ color:rgba(255,255,255,.6); }
.cta-band .hero-cta{ justify-content:center; } .cta-band .btn-outline{ background:transparent; border-color:rgba(255,255,255,.3); color:#fff; } .cta-band .btn-outline:hover{ border-color:#fff; }

/* long-form (legal, about) */
.doc{ max-width:780px; margin-inline:auto; } .doc h2{ font-size:24px; font-weight:600; letter-spacing:-.02em; margin:40px 0 10px; } .doc p, .doc li{ font-size:16.5px; line-height:1.7; color:var(--ink-2); } .doc ul{ list-style:disc; padding-left:22px; } .doc li{ margin:7px 0; }
.doc a{ color:var(--accent-600); text-decoration:underline; text-underline-offset:3px; } .doc .meta{ color:var(--muted); font-size:14px; margin:8px 0 28px; }
.toc{ background:var(--bg-2); border:1px solid var(--line); border-radius:14px; padding:16px 22px; font-size:14.5px; margin-bottom:10px; } .toc a{ color:var(--muted); margin-right:16px; white-space:nowrap; text-decoration:none; } .toc a:hover{ color:var(--ink); }
.contact-card{ max-width:640px; margin:34px auto 0; }

/* footer */
.site-footer{ background:var(--bg-2); border-top:1px solid var(--line); padding-block:70px 0; margin-top:60px; position:relative; overflow:hidden; }
.footer-top{ display:grid; grid-template-columns:1.6fr repeat(3,1fr); gap:32px 28px; padding-bottom:46px; border-bottom:1px solid var(--line); }
@media (max-width:780px){ .footer-top{ grid-template-columns:1fr 1fr; } .footer-brand{ grid-column:1/-1; } }
.footer-brand img{ height:26px; width:auto; } .footer-brand p{ color:var(--muted); font-size:14.5px; line-height:1.6; max-width:300px; margin:16px 0 0; }
.footer-col h5{ font-size:12px; letter-spacing:.12em; text-transform:uppercase; color:var(--ink); margin:0 0 16px; font-weight:600; } .footer-col ul{ display:flex; flex-direction:column; gap:11px; } .footer-col a{ color:var(--muted); font-size:14.5px; } .footer-col a:hover{ color:var(--ink); }
.footer-bottom{ display:flex; justify-content:space-between; gap:18px; padding-block:26px; flex-wrap:wrap; font-size:13.5px; color:var(--muted); } .footer-bottom a:hover{ color:var(--ink); }
.footer-wordmark{ height:clamp(60px,9vw,140px); overflow:hidden; display:flex; justify-content:center; opacity:.07; user-select:none; pointer-events:none; } .footer-wordmark img{ width:min(900px,70%); height:auto; flex:none; }